Sessions for January 13, 2017

INFLUENCE + ENGAGE 2O17:

CAN YOU SOLVE THE EQUATION?

We’re gathering today’s most influential voices in media and technology to find out.

OUR INAUGURAL CONFERENCE:  WITH SPECIAL KEYNOTE SPEAKERS GEORGE TAKEI & EZRA KLEIN

Influence+Engage 2017 is the first and only event that explores the intersection of social influence and audience engagement. We'll discuss the secrets and learnings of the trend-setters and culture-makers who have become the voices of an entire generation.

Learn from the leaders and EXPERTS in media and technologY

This one-day event will focus on the core issues around social influence and engagement. We'll tackle authenticity, social impact, battling the algorithm, leveraging your voice for civic engagement and the future of technology trends.

Influence means so much more than large fan counts

Followers are only valuable if you can actually reach them; an increasingly difficult feat.  Once you reach them, voice, timing and content are the keys to true engagement. The most powerful influencers not only have the fans, they know how to leverage their social capital to achieve real online clout.   We've invited top influencers and tech industry leaders to delve into the secrets of their growth, dissect their strategies and learn best-practices, all in the context of today’s platform-driven ecosystem.

SESSIONS, SCHEDULE & PANELISTS

January 13, 2017 @ SVA Theater

9:00 AM - 10:00 AM

 

ARRIVALS & REGISTRATION

10:00 AM - 10:15 AM

 

OPENING REMARKS

Lorenzo Thione, CEO - The Social Edge

10:15 AM - 11:15 AM

 

SESSION 1

Chris Klemens

Comedian, Host and Internet Personality

Kathy Zucker

Author, Start-up Founder

Kaeya Majmundar

Founder/CEO - Kaeyos

Liz Perle

Teen Trends and Technology Consultant

Randy Rainbow

Comedian, actor, writer, host and Internet sensation

How To Be Real, For Real

What separates authentic engaging content from click-bait? Can sponsored content still be authentic? And what keeps an audience engaged, emotionally connected and invested in a creator’s content and voice? In this panel we discuss Elements of Authenticity and take a deep dive on how creators craft content to build and maintain connection with their audience.

 

Moderated by Liz Perle, current youth digital strategist and former Teen Community Lead at Instagram

 

Meet Your Panelists...

 

11:15 AM - 12:15 PM

 

SESSION 2

George Takei

Actor, activist, and Social Media Supernova

 

Jay Kuo

Chief Creative Officer - The Social Edge

KEYNOTE: GEORGE TAKEI

Moderated by Jay Kuo, Chief Creative Officer of The Social Edge

12:15 pM - 1:15 PM

 

LUNCH

Box Lunch provided in the Lobby

1:15 pM - 2:00 PM

 

SESSION 3

KEYNOTE: EZRA KLEIN

2:00 pM - 2:45 PM

 

SESSION 4

Amanda Alampi

Social Media Manager - Amnesty International

Wesley Stromberg

Lead Singer of Emblem3 and United Nations Youth Ambassador

Ruarai McKenna

Communications Consultant - Care2

Maddi Jane

Singer and Digital Influencer

Tina Moore

Director of Digital Strategy, Office of Ray Chambers, UN Special Envoy for Health in Agenda 2030 and for Malaria

SOCIAL INFLUENCE

FOR SOCIAL GOOD

With great influence comes great responsibility. But how best to use influence for good, while creating a lasting personal brand and bond with fans? Influencers increasingly seek out social good campaign partners as a way to separate mere talent from true influencers. We’ve gathered an outstanding panel to discuss the elements of successful cause-related partnerships. Each of these influencers has mastered the ability to Engage for Good and leverage social causes while authentically inspiring change.

 

Moderated by Tina Moore, Director of Digital Strategy, Office of Ray Chambers, UN Special Envoy for Health in Agenda 2030 and for Malaria.

 

Meet Your Panelists...

2:45 pM - 3:15 PM

 

COFFEE & EMAIL BREAK

3:15 pM - 4:00 PM

 

SESSION 5

Lorenzo Thione

CEO - The Social Edge

Andrew Curry

VP of Digital at Creative Impact Agency

Layla Amjadi

Search Product Manager - Instagram

Kyla Woods

Community Manager for #Dysturb and Blink

Amy O'Leary

Editorial Director - Upworthy

BIO

BIO

BIO

BIO

THE PROMISE AND PITFALLS

OF THE ALGORITHM

Bubbles and filters and feeds, oh myyyy! Influencers, brands and users alike see algorithm filters as a fact of life. But while algos can improve and augment the user experience, and maximize engagement for some, they also can wreak havoc on the ability of others to connect with their audience. With the added concern of filter bubbles, it’s clearer than ever that algorithms are shaping information and reinforcing opinions. With a distinguished panel of digital media experts and product managers we will explore the power and consequences of reach, algorithms and mediated distribution.

 

Moderated by Lorenzo Thione - CEO, The Social Edge.

 

Meet Your Panelists...

Prerna Singh

Senior Product Manager - Mashable

Sree Sreenivasan

Chief Digital Officer - NYC.gov

Aidan Alexander

Actor and Digital Influencer

Ulla Engestrom

CEO/Founder - Thing Link

Edgel Groves, Jr.

Sr. Director Business Development - EscapeX

BIO

BIO

BIO

BIO

BIO

4:00 pM - 4:45 PM

 

SESSION 6

DIVINATIONS IN DIGITAL MEDIA

2016 is over, and that’s a relief to many. But what's in store for 2017 and beyond? The social media landscape is rapidly changing, and this year saw some of the most drastic changes to date - from Snapchat overtaking Twitter’s DAU’s, to the rise of information bubbles and fake news, to political candidates utilizing social media in unprecedented ways. So what lies ahead? What platforms, apps, mediums and cool new features will lead the pack this year and beyond? How will the way in which we create and consume content change? We’ve gathered thought leaders and provokers in this heady space to discuss what’s coming and how to win in an ever changing landscape.

 

Moderated by Prerna Singh - Senior Product Manager, Mashable

 

Meet Your Panelists...

4:45 pM - 5:00 PM

 

CLOSING REMARKS

See you next year at Influence+Engage 2018!

Influence + Engage 2017  ©  The Social Edge       Terms of Service      |       Privacy Policy